retarded eBay sellers

I just ran across one of the worst listings I ever seen on eBay. It was a complete run of high number 1972 Topps. There were only a couple of minutes left when I found it. I scrolled down to read the description and this long description with fine print was put on about 10 different lines and put in a small box with the script rolling from left to right. Each line of script was very long and the auction expired before I couldn't even get half way through it before the auction expired.

Why in the world would a seller do something like that?