Why so much?

I know I haven't really looked at eBay in 6 months but is this how much these cards are going for now? Or is this a case of two people really wanting the card? It's not slabbed so I'm guessing that's not the reason.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&rd=1&item=180209281242&ssPageName=STRK:MEWA:IT&ih=008

Jay

You've got three bidders within the top $3 spread. This is not two thick heads. (Although maybe 3).

E120's have risen drastically for around two years now, as there are quite a few set collectors out there now attempting the set. I remember selling some VG range horizontals for over $200 each (after paying between $16 and $30 for them a few months before the set took off).